It’s not just sales, sales, sales …

Business development is something that takes time but the main goal is not just sales. Strong partnerships are built on trust and a strong understanding, and over time this may help you drive more sales, but that shouldn’t be the main aim.


You may be thinking, “what do you mean, every business’s aim is sales”. Well that’s not the case, and when we talk about business development, we mean analysing the market, understanding your niche, testing your products and services and gathering your data. This can give you the best idea of how your business can succeed, and you can then find and track down the right deals.

Often, businesses need some support, and people have to have faith in your products and services, and you can’t just persuade them with empty sales talk because it doesn’t usually cut the mustard.

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