Business development is a complex field beset with jargon. Some people regard it as purely a sales function, whereas others think of the wider picture and the different way in which they can develop and improve a business. The important thing for you is to decide where you sit on the spectrum and to have a clear strategy in mind for your business development.
Think about what is going to be important to your business in the future. Do you need to achieve more sales and get more customers on board? If so, it’s likely that business development for you will mean developing your sales and bringing in more conversions.
If you feel that other issues are going to hold you back more in future, tackle these in your business development strategy. Perhaps you want to think about staff retention or setting up a new team to redistribute some of the workload.