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What Does Business Development Actually Mean?


Business development can be a complicated term that is used differently in all organisation. It can mean something different to everyone which can cause problems, especially if you are a business developement executive. How can you know what your clients want and manage their expectations accordingly? Here are some points to consider:

  • As an organisation, set out your definition of business development so that everybody is on the same page.
  • Have some aims that you want to achieve from your business development plan. Decide if you want to improve your business or grow it, as this is one of the most fundamental differences between types of business development.
  • If you are working in business development, make it clear what you can offer companies. Show a portfolio of your work and explain clearly what you can do. Whether it is staff development or an uplift in sales, businesses want to understand your angle.

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